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Activewear brand Vivendi Apparel has pledged to use the power of sport to transform the lives of disabled children by partnering with charity Caudwell Children.
Caudwell Children will become Vivendi Apparel’s official charity partner in a move that will see the disability charity receive funds raised by the brand’s events and donations from sales of their compression wear.
The partnership will see £5 donated to the charity from every sale of from every pair of Caudwell Purple Thermal Active Cool Base Layer and Thermal Active Leggings.
Donations will help even more children and families get the support they need – particularly while health and social care services remain limited or closed during the Covid-19 restrictions.
Elizabeth Davies, Founder of Vivendi Apparel, said:
“My career began working with disabled children & adults, implementing physiotherapy programmes to assist with their daily requirements.
“I’m very grateful that through Vivendi Apparel we can help support Caudwell Children and make a difference to so many children’s lives.”
Vivendi Apparel supported Caudwell Children throughout 2020 – designing and manufacturing the cycling kit for the charity’s ‘Cycle with Champions’ fundraising event in Monte Carlo, Monaco.
Organised by Caudwell Children’s founder & chairman emeritus John Caudwell and Modesta Vžesniauskaitė, that event raised more than £70,000 to provide support and services for disabled children across the UK.
Now Vivendi Apparel is making its partnership with Caudwell Children permanent as the approved cycling kit designer for the annual fundraising challenge.
Kerrie Davies, Associate Director of Events at Caudwell Children, said:
“We were delighted to have the support of Vivendi Apparel as our kit sponsor for our Cycle Monte Carlo fundraising event last year and I am so happy that our relationship with this exciting brand will grow in 2021 and beyond.”
Caudwell Children acts as a safety net for families who are unable to get the help they need.
Over the past 20 years the charity has worked to change the futures of disabled children across the UK by providing access to the services, equipment, therapies and treatments they need.