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Join the #ChangeTok Movement: Making Inclusion Go Viral

Join the #ChangeTok Movement: Making Inclusion Go Viral

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At Caudwell Children, we’re on a mission to spark change, one video at a time. With the launch of #ChangeTok, we’ve taken to TikTok to amplify stories of inclusion, accessibility, and support for autistic and disabled children.
Through creative, relatable content and impactful storytelling, we’re uniting communities and inspiring conversations about the importance of equality and respect for all.

Why TikTok?

TikTok isn’t just a platform for dances and memes—it’s where people come together to connect, learn, and share. That’s why #ChangeTok exists: to use TikTok’s power to spread awareness about inclusion and disability, breaking down barriers and inspiring change.

Here’s how TikTok helps us reach our goals:

  • Reach Diverse Audiences:
    TikTok helps us connect with families, caregivers, advocates, and allies who care deeply about inclusion and equality.
  • Use Trends to Share Meaningful Messages:
    By tapping into popular trends, we make vital conversations part of everyday scrolling.
  • Celebrate Inspiring Stories:
    Collaborating with incredible individuals like Paralympian Hollie Arnold and featuring those pioneering disability advocacy like Dylan, we shine a light on resilience and the power of accessibility.
  • Unify and Inspire:
    TikToks like “Disabilities Should NOT Be Erased” encourage empathy and understanding, bringing people together under the message of #ChangeTok.

Our Most Impactful ChangeToks So Far

  1. What Does This Mean for Disabled and Autistic People?
    • Watch Here!
      “The Labour Party has been elected as the new UK Government. But what does this mean for disabled and autistic people?”
      This video highlights the Labour Party’s manifesto and its aims for disabled and neurodivergent individuals. It calls for accountability and hopes for a more inclusive future.
  2. Disabilities Should NOT Be Erased
    • Watch Here!
      Responding to exclusionary practices, this video underscores the importance of embracing disabled children. It challenges society to ensure every child is seen, recognised, and treated equally.
  3. Disabled Accessibility is a Human Right
    • Watch Here!
      Dylan, a former Caudwell Children beneficiary and Marketing Assistant Apprentice, shares first-hand experiences as a wheelchair user. His insights highlight the barriers disabled individuals face accessing public services.
  4. Wheelchair Users Can’t Drive? Think Again!
    • Watch Here!
      This video shatters misconceptions about disability and driving. Dylan demonstrates how adapted vehicles enable independence and challenges societal stereotypes.
  5. Navigating the Autism Diagnosis Journey
    • Watch Here!
      Humour meets reality as this video explores the challenges of paperwork for parents seeking an autism diagnosis. Caudwell Children provides resources and guidance to simplify the journey.
  6. A Sunday to Remember: Pan-Disability Football
    • Watch Here!
      Highlights from the Staffordshire Ability Counts League tournament showcase the skill, determination, and teamwork of our Pan-Disability Football Team.
  7. Paralympics Media Visibility: Hollie’s Story
    • Watch Here!
      Hollie reflects on the progress of disability sports coverage, from Beijing to London 2012’s breakthrough. This video calls for even greater visibility and inclusivity in sports media.

What #ChangeTok Achieves

Through TikTok, #ChangeTok achieves three key goals:

  1. Raising Awareness:
    By sharing real stories, we help foster understanding and empathy for the challenges faced by Autistic and Disabled individuals.
  2. Promoting Inclusion:
    Highlighting the importance of accessibility and celebrating diversity inspires societal change.
  3. Inspiring Action:
    Encouraging viewers to engage with Caudwell Children’s work—whether by sharing content, joining initiatives, or supporting our mission.

How You Can Join the Movement

Want to make a difference? Here’s how you can help:

  • Follow @CaudwellChildren on TikTok to watch and share our #ChangeTok videos.
  • Engage with Our Content: Every like, comment, and share helps amplify the message of inclusion and accessibility.
  • Start a Conversation: Use #ChangeTok in your own posts to share your experiences or show support for creating a more inclusive world.

Be Part of the Change

Every view, like, and comment matters. Together, we can spread awareness, inspire empathy, and make inclusion a priority in our communities. Join the conversation today by exploring our #ChangeTok content and sharing it with your networks.